Is Your SaaS Landing Page Converting as Hard as It Could?

1. Primary Goal & De‑Risking

There’s one clear CTA (like “Start free trial” or “Book a demo”) right up top, and it feels super easy to take (no credit card, quick setup, etc.).

There’s one main CTA, but it’s not highlighted well or doesn’t feel completely effortless yet.

There are a few CTAs competing for attention, or it’s not obvious what visitors should do next.

score

cta_score

What’s the single primary action your landing page pushes, and how de-risked is it?

2. Ad/Intent → Page Message Match

It matches really well. The headline mirrors the ad or keyword perfectly, and we even have dedicated pages for each campaign or persona.

It’s somewhat aligned. The message feels similar, but we send multiple traffic sources to the same page.

Not very aligned. The headline’s pretty generic, and most traffic just goes to the homepage.

message_match_score

How closely does the headline (and subheadline) mirror the promise of the ad/keyword of the traffic source?

3. ICP/Use‑Case Specificity

Yes, it’s clear who the page is for right away, and other use cases or audiences are handled elsewhere.

We talk to a few different personas on the same page, but it’s still pretty easy to scan and understand.

It feels like we’re trying to talk to everyone, so the message isn’t very focused.

icp_score

Does the above‑the‑fold speak to a specific ideal customer profile or use‑case?

4. Social Proof (near CTA, hero section)

We show strong proof like logos or testimonials with real results right next to the main CTA.

We have some social proof, but it’s generic or placed further away from the CTA.

We don’t really show any proof, or it’s not very convincing.

proof_score

How is social proof placed and framed around the primary CTA?

5. Time‑to‑Value Communication

We clearly show how fast someone gets value, for example, “First report in 10 minutes,” and give a quick look at the product.

We hint that it is easy to use, but it is still a bit vague, and screenshots do not really show the outcome.

We do not mention how long it takes to see value, and visuals feel generic or abstract.

ttv_score

How clearly do you set expectations for the first value (setup time, first win) on your landing page?

6. Form Friction & Scheduling UX

It is quick and easy, just a few fields or an on-page calendar, with extra details collected later if needed.

It takes a bit longer, around four to six fields, and the phone number is optional.

It feels heavy, with a long form, required details like phone or company, and even a CAPTCHA.

form_score

How lightweight is the trial/demo flow?

7. Pricing & Value Metric Clarity

Pricing is easy to find and clearly tied to a value metric, like “Starting at $X per user.” It sets the right expectations.

Pricing is available, but it takes an extra click to find, and the value metric is not very clear.

There is no visible pricing or only a “Talk to sales” message with no context.

pricing_score

Is pricing (or a credible “starting at”) visible and tied to a clear value metric?

8. Mobile Critical Path & Performance

It works great on mobile. The CTA is visible right away, pages load fast, and everything is easy to tap.

It’s usable, but not perfect. The CTA is a bit lower on the page, or the layout shifts a little while loading.

It loads slowly, parts overlap or shift, and pop-ups make it hard to interact.

mobile_score

On mobile, how well does the conversion path perform?

9. Attribution & UTM Carry‑Through

We keep UTM data through the whole funnel and track every step, from ad click to retention.

We track page views and signups in our analytics tool, but not the full journey.

tracking_score

Do you persist UTMs tracking through signup/demo and track the full SaaS funnel?

10. Experimentation Cadence

We run structured A/B tests regularly, track results properly, and review what we learn each month.